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Bookup’s Guide To The Marketing Tech Every Service Business Website Needs

Marketing and promoting your business is one of the most important ways to grow your revenue. But how do you know what’s working? Instead of wasting time and money on marketing your business with no results, having some simple digital marketing technology on your website will help you make the most of your site traffic, and measure the success of your marketing efforts!

  1. Google Analytics

Google Analytics is super simple to set up and will give you powerful insights into how people are finding your website, which marketing channels are driving the most revenue, and giving you insight into the location, gender, and demographic information of your website visitors. This information is priceless – it will allow you to effectively use your advertising budget, measure success, and make sure that you’re investing in the right type of marketing for your business!

  1. Google My Business

If you are a service-based business, having a Google My Business profile is critical for getting found by new clients. Having a complete and up to date Google My Business profile allows you to be shown in Google Maps, the Local Pack, and more! Make sure you claim this profile and request reviews to help boost your rankings. Bonus tip: you can add your Bookup booking link directly to your Google My Business profile to increase your bookings in one click!

  1. Facebook Pixel

If you’re looking to increase awareness and bookings, Facebook can be a valuable place to target clients that are ideal for your business and location. Having a Facebook Pixel installed on your website allows you to show ads not only to potential new clients, but to show ads to people who have already visited your site, but didn’t convert. Add your Bookup link to your ad to let people book seamlessly and increase the return on investment from your Facebook advertising.

  1. Mailchimp
    Mailchimp is an easy, free email marketing service that allows you to stay connected with your clients and subscribers through newsletters and promotional emails. Create beautiful emails with templates that help you promote your services and stay top of mind for past and future clients to increase your bookings. Make sure to add your booking link to each email so people can schedule their service easily!

  2. Bookup

Simple booking is one of the best ways to convert your website visitors into leads and clients. Not only is Bookup a scheduling and booking software, but you can target your services by location, create funnels for your client’s experience, and deliver transactional and relationship-building emails at every step of the way.

Bookup integrates with the other marketing tech you need, as well as providing you with insight and analytics into how to improve your booking conversion rate. Your custom Bookup booking link can be used across your website, emails, social media, ads and more – making it a one-stop booking shop for your business.

With Bookup, you can integrate some of the most powerful, yet simple, marketing software into your website and booking process so that you can start seeing results right away!