Your website presence is an extremely important element of marketing your service-based business that shouldn’t be ignored.
Whether you create a do-it-yourself website or spend thousands on branding the look and feel, you must pay attention to how your website works – and how it converts – your potential and current clients every time they interact with it. In other words, your “users” should ideally be self-converting if you have the right tools in place.
For example, the user experience is so much more than making sure any links on the site work. It’s all about moving your customers from viewing to booking. And that means turning your website visitors into leads who are ready right now to book consults and services.
So how can you make the most of the traffic coming to your site, and converting that traffic into customers?
Here are 3 ways to make it easy for them to book and buy:
1. Automate your scheduling and booking intake. Instead of having to “chase” business, business comes to you with easy online systems that are made with the service-based business owner in mind. Your prospects and clients can easily schedule a consult, meeting, or appointment using Bookup’s automations, which are super easy for you to set up. All you have to do is make sure you have your calendar and online booking form easily accessible on all the pages of your website, and you’re good to go!
2. Provide clear descriptions and prices for your services. Take the guesswork out of your customer’s questions by clearly establishing and posting your services on your website. You can also include a Frequently Asked Questions (FAQ) section to handle common inquiries, making it super easy for prospects and clients to quickly get the information they need to self-book an appointment and pay. This speaks volumes for your business acumen and instills customer’s confidence in what you do.
3. Use conversion-optimized booking forms. There are thousands of online booking forms and form plugins on the Internet, but only Bookup’s has been tested to convert. Your setup takes just a few minutes and you can edit, delete and create any form whenever you need to. When prospects and clients fill in your booking form, you can relax, knowing you are not missing any new opportunities while having the ability to add more valuable services to your customer’s next appointment!
Your website acts as your priority marketing collateral. So ensuring you have simple and quick ways to help your potential and current clients do business with you is essential to maximizing your lead and booking opportunities.
Bookup is your one-stop-shop for helping you quickly and easily convert your leads with an amazing, simple yet powerful customer experience. Contact us today for a demo!